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What’s the secret formula for success in direct mail?
Repeat, Repeat, Repeat.
And then do it all over again.
Repetition is absolutely essential to the success of any marketing venture. The world's most profitable corporations know this “secret” and repeatedly send their direct mail to highly targeted lists. Their customers come to know them and their service or product by continuous exposure.
Even scientific studies confirm the importance of repetition. For example, researchers at Harvard University recently conducted an extended study on direct mail and its effectiveness. Their conclusion – a prospect must see a marketing message five times before being moved from apathy to interest to buying mode.
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The Importance of Quality
Graphic Design.
A picture is worth a thousand words... and never more so than when that picture or graphic represents your company. Perception is everything in business. It is why branding is one of the single most valuable assets of today’s most successful corporations.
Consider for a moment what Coca Cola, Google, Microsoft, MacDonald’s, Nike and IBM have in common. Quite simply – they are brand super powers. In fact, these corporations possess the strongest, most readily identifiable, and trusted brands in the world. Few people fail to recognize the logos or consistent design elements employed by them.
Powerful brands have the power to create real and sustainable competitive advantage.
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Did you know that virtually every aspect of digital printing is inherently “green”? The digital process eliminates the photochemical pollutants, saves water, energy and dramatically limits any carbon footprint through the use of certified and recycled paper.
Digital printing even surpasses the environmentally friendly claims of soy inks. Soy ink is frequently composed of a large percentage of oil, which is not a biodegradable substance. Conversely, digital printing uses 100-percent nontoxic toner. At the Print Concierge, we use non toxic chemicals in our print processes.
Read More
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Copyright 2009 The Print Concierge Tampa, Florida
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